I came across Bleeding Madras (Madras being the British colonial name for Chennai) during a visit to the Handicraft and Handloom Export Corporation (HHEC) in Chennai, where I had been invited to look through some of their vast fabric library which spans over 60 years! The fabrics they have collected cover many traditional print and weave techniques, IKAT, batik, tie & dye, jaquard and so much more. The library is dusty and dank, but who cares, I managed to spend over 5 hours there! The staff were really helpful and full of knowledge, which they were happy to share with me.
Bleeding madras was a type of woven fabric popular in the 1960s, it is no longer available today and the knowledge of the process has disappeared. It used dyes that were not colour-fast to colour the yarns; which were then woven into the traditional Madras check designs. The result was that the fabric changed colour over time, with the original colours fading and bleeding into one another. This bleeding, something which would be seen as a technical fault today, was what made the fabric so appealing, as the wearer would feel that they were getting a different look every time the shirt was laundered.
Designers of sustainable fashion are striving to find solutions to marry the irrevocable nature of clothing with the ever changing tides of fashion. It seems that this is exactly what they had over 50 years ago. A garment that changed and developed over time and became unique to the wearer, as everyone would wear and wash their clothes differently, creating a unique story of its life cycle, which reflected the life of its owner.